TC3 - 2019
So what’s all this about you might be thinking? It’s a matter of branding and perception.
For the last two years, we’ve been bumbling along under the ‘T.C. Edwards and the Groove Organic’ name. We’ve had some good gigs, and some other gigs…but the one thing that has been consistently true, is that the advertising by venues for gigs has been anything but consistent. Many were used to the Tony Edwards Band and simply used that, others used the Groove Organic name but didn’t really know how to sell it. That makes it very difficult to build up momentum with our potential audience.
It was also pointed out to me that it possibly gave people the wrong impression of what we were. So it was time to simplify.
And so this was as simple as we could get.
So for 2019 and onwards, this is the new name for the Groove Organic. And it’s not the only thing that is going to change.
There will be new songs, and we will be doing some writing too. And we will be looking for many more gigs now that we have a solid long term line up for the first time in a year.
And we’ve shot our first video…………release date to follow very soon